The Team

Our commitment is to provide high quality, consistent, accountable and measurable working practises, using talented and experienced individuals to add measurable value to your initiative or business.

Additional to our internal resource, we can add value by drawing on our exceptional pool of associates, who bring considerable knowledge and competencies to provide you and your clients with commercial advantage and first class service throughout the duration of our relationship.

View the team

To find out more about our associates, their specialisms and to view their biographies, visit our associates page by clicking here

Customers who have used Imperative's multi-talented project teams include:

Linda Connolly, Senior Marketing Manager, BT

"I hired the Imperative Group, to provide specialist Screen media development services to BTiNet. I’ve found throughout the various projects we’ve worked on that he’s kept his promises and delivered on time and on budget, even when timescales were compressed and the scope of works were fluid at times. I’ve also been very pleased with the quality and depth of his work, it is both intelligently developed and easy to convey.

On a personal basis, I‘ve found Chris to be really easy to work with - he takes time to listen, understand our challenges and has always provided solutions that ultimately helped me get what I needed to do, done."

Ian Collis, Marketing Director, Harris Systems (EMEA)

"At Harris we engaged the Imperative Group to provide bespoke market insight relating to the European Digital Signage marketplace. Imperative Group were asked to provide a set of recommendations to help us accelerate our business development programme in key sectors and countries across Europe.

The recommendations, outcomes and packaging of this work were of a high standard and we were very pleased with the outcomes of this exercise. We look forward to working with Imperative again in the future."

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Ivan Kolomoetz, VP Sales & Marketing, MGR Corporation, Russia

“We approached Imperative to help us plan the business strategy and examine development options in order to create a set of recommendations for a mall customer we were developing a Digital Signage network for.

We were very pleased with Imperative’s depth of knowledge, their attention to detail and the professional report they produced which clarified our commercial and content strategy recommendations in order to take the project into a physical phase. We would be happy to recommend their services.”

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Oscar Elizaga, VP EMEA, Scala

“Our partners are not just our customers, they are the people who help us improve and innovate our products and services to better match our end-users’ needs.

By providing Imperative with a mandate to work closely with our partners, we’ve been able to generate excellent PR for all parties and in doing so have also been able to develop our partner relationships and share some of the most innovative and successful Digital Out Of Home deployments across Europe back to the marketplace. I’m delighted with the effect this has had to date.”

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Mark Pigou, Managing Director, Screen Events Limited 

“The team at Imperative are well established as practitioners in the Digital Signage and Digital Out Of Home market in the UK, Europe and North America. They have good connections with other industry practitioners and they understand this specialist media extremely well.

In order to establish a high quality education programme for Screen Media Expo 2010, I engaged Imperative to devise the programme themes and to engage the market in order to bring some of the brightest and best thinkers & doers from around the world to the show in order to add value to the overall proposition. I am very pleased that Imperative were able to deliver a very high quality programme and that this will contribute to making the 2010 event the best to date.”

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Approach and Fees 

You can use us in a number of ways depending on the immediate needs - or imperatives - of your business, so whether the need is ad-hoc, short or long-term, single task or recurring over a few days or a few months, we can offer you working flexibilities regardless of task size or completion timescales.

Work is quoted on a case by case basis, with aims, objectives, scope and timescales agreed with you in advance before quotations are raised. This approach is designed to provide you with control on the scope and cost of work at all times.

Performance measures and regular progress review points will be put in place to ensure work commences and completes on time and to sufficiently high levels of quality.

Fees are based on day rates for short term tasks and on a project basis for longer term, depending on the nature, requirements & duration of the task. click here to review our terms & conditions of business. 


The Imperative Group is a full member of the Point of Purchase Advertising International (POPAI) association (UK & Ireland), is an active member on POPAIdigital’s planning & management forum and contributes to the POPAI US Advocacy Committee on matters relating to best practise, use, regulation, and legal matters.